1- First of all, to start by making a plan
First of all, you need to create a plan. Yes, it might be tempting to jump right in without spending a lot of time mapping your strategy. But it is essential to set a direction for yourself before you start shooting a video. This way, you won’t waste time creating content that doesn’t match your target audience. By knowing who your audience is and what they want to see, you can better target your videos and marketing efforts.
2- Using Subtitles
Imagine your videos will be posted on social media sites like Facebook, Instagram, and Twitter. Each of these platforms will show your videos without sound initially. The audio will only turn on when the user clicks on the video that the audio is playing. If someone is browsing their homepage and sees your video, they won’t know what it is about unless they decide to click it. If they’re not already interested in your brand, they’re unlikely to click on it. However, if you add subtitles, they will be able to read the text of the content even if the audio is not playing. That way, your audience can read the text and they are more likely to click and watch the entire video as they understand what topics you are discussing.
3- Aiming for Other Types of Content
For example, if you have been running a blog for a while, you have the possibility to make several different ready-made videos that you can create from your blog. There are many benefits of converting your blog posts to videos. Not only does it make content creation easy, but it also helps you reach people you just couldn’t reach with your blog posts. There are a lot of people who don’t spend much time reading a blog, but there are a lot of people watching videos nowadays. This can expose your brand to an even wider audience.
4- Making a nice introduction
The introduction is the most important part of any video you shoot. In fact, 65% of people who watch the first three seconds of a video continue to watch for at least ten more seconds. Yes, unfortunately, you only have three seconds to get the attention of your audience. On a day when almost all ads on social media can be skipped, you have to make sure your viewer doesn’t press the “skip ad” button. That’s why you have to make sure you are persuaded to stay with the first words you speak.
One of the ways to get their attention is to start with a question that might make them wonder if the answer is later in the video. Make sure the question is something that people in your audience would like to know the answer to. Then promise to reply until the end of the video.
5- Broadcasting live
Live streaming has now become an important activity in the online marketing world. In fact, speaking directly to your audience is the best way to show that you’re able to connect with them and be relatable. It gives you a channel to instantly communicate between the company and its customers. Facebook, Instagram, Twitter, and YouTube all have live streaming options. You can even live broadcast in more than one place at the same time.
One of the best ways to use live streaming is to have a question-and-answer session. This means you record a live video where members of your audience ask you questions via the chat feature. However, you have to make sure you value the people who ask you questions. If you don’t know the answer to the question, you can promise to address it later. That way, you can create more content by writing a post or recording another video that answers the question.
As a result;
Reaching the target audience is the most important aspect of marketing. People buy things they know, love, and trust. Videos can help you become more relatable with your target audience and provide a human face behind your operation. You can more easily connect yourself and your audience using the marketing video tips in this article.